Search Engine Optimization (SEO)
Search Engine Optimization and Search Engine Marketing, SEO and SEM for short, is the technique of building and designing your web pages and content so your website performs well for internet searches.
There are 2 distinct areas to be taken into consideration: On-site and Off-site optimization.
On-site search engine optimization is the process of making sure the website content is set up correctly. This is an area that is easily within our control. This is accomplished primarily by editing page titles and text, adding or modifying meta tags, properly linking pages and building incoming links. Research has shown that the vast majority of people performing an online keyword search will only visit sites listed on the first page of the search results. Our goal is to determine the most relevant and popular keywords for you and get your site listed within the top three search results on major search engines. Our custom software will analyze your site on over 200 current items to ensure that your site is optimized.
The second type of SEO is Off-site. This is where Google and the other search engines take a look at how the rest of the internet "sees" the relevance of your site. Is there interaction and traffic between social sites and your site?
Where do people come to your site from?
Are you trying to promote your site using "black hat" or tricky methods? All of these items affect how your ranking occurs. We only use "white hat" strategies for our customers. All of this takes time and MUST appear naturally. Apollo Beach Internet has invested heavily in the knowledge to creatively and perform SEO and SEM. In many cases, our clients get listed on the top of multiple search engines for relevant keyword phrases. It is impossible to promise that you will always appear on page one of Google, but we have been and are very successful in SEO efforts.
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How are we successful at Search Engine Optimization for our customers?
It's not a secret, it is simply a matter of our experience in working with the internet since 1996 and taking the time to properly perform the work required. It also requires us to constantly study and watch the trends:
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We begin the SEO process by creating a preliminary list of keyword phrases which are relevant to your site. Our SEO experts will then research and analyze to determine the best fit for your site. We will also analyze your competition. One thing to keep in mind, there is no such thing as a quick remedy, As your site begins to appear at the top, all the sites below you want to get in front of you!
Research Potential Keyword Phrases: -
We then discuss the results with you to determine what keywords your potential visitors will likely use to find your site. Many times the most obvious keyword does not make sense as everyone else is using it and it may be quite costly to get to the top. However, many times our research will uncover alternative keywords that we can get you to the front of the list very quickly and the total of those searches are more than the main keyword. The most popular applicable phrases can then be incorporated into the site.Determine Keyword Phrases: -
Once the specific keywords are determined, we will edit page titles, text, image tags and meta tags of your individual web pages to promote relevant keyword phrases. If we are building your site, we take this into consideration while we are designing and building your site so that the relevant content is optimized during the build process to minimize your cost. Once we have your site optimized, then we are ready to begin the submission and link building process.Optimize Meta Tags and Content: -
The file names of web pages are important, as are the actual linked text. We will properly link internal pages of your site then build some important external links to your site.Build Links: -
Most search engines will eventually find and catalog your website. We can streamline this process by submitting a sitemap directly to major search engines and directories. The search engines respond by reviewing your site and categorizing the pages appropriately. Note: It often takes months before your site starts to realize its potential.Submit Pages to Search Engines: -
For most businesses, we recommend that your site be integrated with current social media sites and also with the relevant authoritative directories.Integrate your site with Social Media and Relevant Directories: -
One way links to your site with the proper keyword phrases from relevant high Page Rank sites is important. Our studies and experience show that this is mandatory if you want your site to show up quickly. There are several "black hat" solutions out there — we will never put a site in jeopardy and only use very clean and natural link building solutions. We offer a variety of link building programs.Build External Links: -
We recommend Google Analytics and Google Webmaster Tools to get important metrics used to measure your site's effectiveness. We install and configure these reporting tools, then analyze data to determine strengths and areas of opportunities.Review and Analyze Web Traffic Patterns: -
Using this information, along with additional ranking resources we can then re-optimize your website in order to improve results. For maximum effectiveness, Our SEO experts recommend reviewing and optimizing pages at least a few times a year.Re-optimize Page Content:
